Silver Joe's recently showcased its unique coffee products at the 2007 Outdoor Retailer Winter Market in Salt Lake City. Standing out among 800+ exhibitors, the emerging company featured its full line of specialty coffees, distinctive apparel and product offerings to over 4,000 attendees from around the world. "Building on the company's continued momentum, the Silver Joe's story hit home with retailers who recognized the brand's ability to increase volume and fill an important gap in their business model," said Terry Smith, Silver Joe's President/CEO.