Silver Joe's offers a coffee brand licensing program that works to enhance the corporate brand experience.  There is no question that business runs better after a few cups of coffee.  What many companies are finding is that rather than than watch the daily migration of employees running out to grab a cup of coffee at the local espresso stand it is far more beneficial to the productivity and atmosphere of a corporation to bring the café to the company.  Employees get to enjoy all the pleasure of a café, at the same time they are more productive and relaxed.  Many impromptu meetings at the coffee bar lead to an improved streamlined solution finding process at they same time stress levels are reduced.  All the while building a better company brand image.

Employees get to enjoy all the pleasure of a café, at the same time they are more productive and relaxed.  Many impromptu meetings at the coffee bar lead to an improved streamlined solution finding process at they same time stress levels are reduced.  All the while building a better company brand image.

FORT SMITH, ARKANSAS (September 15, 2006) – Heralding a unique first for its industry, Airstream announced today its effort to blend coffee with its distinctly original Airstream brand. Airstream will be co-promoting with Silver Joe's Coffee in an exceptional licensing agreement that represents a first for both entities. "Americans have literally grown up with the Airstream brand and understand the sense of adventure and individuality that our trailers and products represent.

We believe this arrangement places our experience well with the newer generation of Airstreamers, and it affirms our current market incredibly well, said Tim Garner, Airstream Director of Sales and Marketing. "Whether you set out on a journey or you just need a great cup of coffee to seize the day, Silver Joe's sets the stage," Garner continued. Both companies have distinguished themselves as leaders in their category and are known for linking consumers with experiences and products to set the tone for those experiences. For many, coffee drinking is an integral moment in preparing and setting out on adventures, as well as savoring the moments of the day. "The connection to people who enjoy adventure with an Airstream and...